Android’s Version of NYTims App Vs Apple’s

Posted by 010081 Tech Monday, May 17th, 2010

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As The New York Times being among the first to adopt mobile devices for news delivery, Apple products and Amazon’s Kindle took precedence. And the Now that the Android platform has proven its desire to stick around for a while, big brands are starting to take notice.

The New York Times has taken a delayed but precedent-setting step towards Android users with its free app. As far as trusted news sources go, only a handful have expanded their mobile reach to Android users.

It is not surprise that the NYTimes app on Android is quite similar to the publisher’s iPhone version. You’re greeted with a homepage carrying the top stories, complete with sharp headlines and photo icons. The main difference between the Android and iPhone versions is the navigation of the app and its interaction options.

The NYTimes Android app pulls up additional news categories from the menu button, offering quick access to opinion, business, finance and even the latest video news. Content can be shared via email and SMS, along with any other supported apps on your Android, such as Twidroid or Facebook.

Otherwise, the only other notable features of the NYTimes Android app is the offline reading cache and the re-sizable fonts. This makes me acutely aware of the lack of personalized features that hopefully The New York Times will incorporate into future versions.

With small but useful custom features, NYTimes could have a home screen displaying headlines for your preferred categories, or alerts for new stories based on keywords. Even a category-based widget would be an additional access point the news publisher could leverage for Android devices, taking a customized approach without adding premium features.

With similar points lacking on The New York Times iPhone app, and even fewer features on the free iPad version, we’re holding out hope that the publisher will offer bonus personalization with paid apps. Most users wouldn’t mind paying for customization, as the Times has powerful brand recognition.

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